wealth strategist & business coach
Hey there, I'm Elise.
CEO, WIFE, MOTHER OF 3, EX-CORPORATE DROPOUT AND LOVER OF ALL THINGS ADVENTURE, COFFEE & GOOD WINE
wealth strategist & business coach
Hey there, I'm Elise.
CEO, WIFE, MOTHER OF 3, EX-CORPORATE DROPOUT AND LOVER OF ALL THINGS ADVENTURE, COFFEE & GOOD WINE
rich genius activator
Hey there, I'm Elise.
CEO, WIFE, MOTHER OF 3, EX-CORPORATE DROPOUT AND LOVER OF ALL THINGS ADVENTURE, FOOD & GOOD WINE
"...deep down I knew I was meant for more. I didn’t want to spend the next 30-40 years doing the same damn thing..."
My Story
This didn't start with strategy. It started with a question.
the moment everything changed
There I was at a crossroads, burnt out from my 20 year career in financial planning and questioning whether I could truly build something of my own. My dad was the first hardest working man I knew and so I went to him for advice. When he was on his deathbed, I asked him, “Did you live a happy life?” His answer? A simple, heartbreaking "No." My dad spent his entire adult life working two jobs, providing for our family, yet he never got to live the dreams he wanted. It was at that moment that I realised... Life is too short to keep climbing a ladder that doesn’t bring you joy.
I was making someone else rich, trading my time for money, and missing out on my family. I couldn’t do it anymore. Maybe you’re here now?
I wanted so badly to leave my job but I found myself lying awake at night worrying, “What if this doesn’t work? What if I waste all our savings? How will I get clients? What if it becomes an expensive hobby?” Even with a masters, a CFP (which is the highest designation in financial planning) and a degree, I still had these thoughts.
But deep down I knew I was meant for more. I didn’t want to spend the next 30-40 years doing the same damn thing.
"...deep down I knew I was meant for more. I didn’t want to spend the next 30-40 years doing the same damn thing..."
My Story
This didn't start with strategy. It started with a question.
the moment everything changed
There I was at a crossroads, burnt out from my 20 year career in financial planning and questioning whether I could truly build something of my own. My dad was the first hardest working man I knew and so I went to him for advice. When he was on his deathbed, I asked him, “Did you live a happy life?” His answer? A simple, heartbreaking "No." My dad spent his entire adult life working two jobs, providing for our family, yet he never got to live the dreams he wanted. It was at that moment that I realised... Life is too short to keep climbing a ladder that doesn’t bring you joy.
I was making someone else rich, trading my time for money, and missing out on my family. I couldn’t do it anymore. Maybe you’re here now?
I wanted so badly to leave my job but I found myself lying awake at night worrying, “What if this doesn’t work? What if I waste all our savings? How will I get clients? What if it becomes an expensive hobby?” Even with a masters, a CFP (which is the highest designation in financial planning) and a degree, I still had these thoughts.
But deep down I knew I was meant for more. I didn’t want to spend the next 30-40 years doing the same damn thing.
"I decided to set fire to the corporate ladder that I had been climbing all of my adult life... and I started my own business."
My story is perhaps a little like yours?
A CORPORATE ROLE THAT DEMANDED A LOT OF TIME AWAY FROM MY FAMILY, LEAVING ME BURNT OUT...
and wanting more out of life
I spent two decades climbing the corporate ladder, sacrificing time with my family. In 2020, I:
Worked 50+ hours per week.
Spent the weekend with my husband and daughter.
Earned a high 6 figure salary that was capped.
Was eligible for 'bonuses' but they were reliant on the company's profit pool and shared between colleagues.
Had 4 weeks annual leave and I needed to submit a request and get it approved in order to use any of it.
I was miserable. I was burnt out and my soul was destroyed.
I wanted more for me and my family!
And so I decided to set fire to the corporate ladder that I had been climbing all of my adult life... and I started my own business.
SO I WALKED AWAY
from the corporate world. From capped salaries. From someone else’s definition of success.
And I built my own financial planning business from the ground up. No trust fund, no secret shortcut, just 20 years of experience, a Master’s in Financial Planning, and an unshakable belief that life was too short to not live fully.
And it worked.
The business grew to consistent $30K cash months. But instead of feeling ahead… I still felt like I was chasing.
Why? Because I was missing the real plan. The one that built wealth, not just income.
The one that gave me options, breathing room, and financial security that didn’t rely on showing up for every single dollar.
SO I WALKED AWAY
from the corporate world. From capped salaries. From someone else’s definition of success.
And I built my own financial planning business from the ground up. No trust fund, no secret shortcut, just 20 years of experience, a Master’s in Financial Planning, and an unshakable belief that life was too short to not live fully.
And it worked.
The business grew to consistent $30K cash months. But instead of feeling ahead… I still felt like I was chasing.
Why? Because I was missing the real plan. The one that built wealth, not just income.
The one that gave me options, breathing room, and financial security that didn’t rely on showing up for every single dollar.
FAST FORWARD
to today and I still pinch myself with how far I have come.
I used my genius in business, marketing and sales to create my own business. Today my business not only replaces my corporate income, I earn 5 times more than I ever did in corporate! My business generates half a million dollars cash each year. Today I:
Work 2 - 3 days per week.
Spend the weekend and Fridays (PLUS most Mondays) with my now family of 5.
Earn 5 times more than my corporate salary, which is now uncapped.
Decide what me and my team's 'bonus' is.
Have time off work whenever the hell I please.
And now? I want to help female coaches like you do the same! So that you too can experience TIME and MONEY freedom with your young family, whilst still having a career that lights you up and brings you joy (Yes! You
can have it all and it's about time we normalise this).
SO I CREATED WHAT I COULDN'T FIND...
The Real Freedom Method™
This is the system that took my business from $30K months to $500K per year in cash revenue, without burning out, overbooking, or selling my soul on the internet.
With this framework, I stopped hoarding money out of fear. I started building assets, not just income. And I finally understood how to make my money work harder than I do.
Now, I teach high-earning women to do the same. Because I know what it’s like to juggle it all... the kids, the clients, the calendar.
I know what it’s like to look successful but still feel uncertain. And I know how powerful it is to finally feel safe with your money even when life is life-ing.
Here’s what you might feel right now:
You’re bringing in decent income, but it’s inconsistent (like the minute it hits your account, it’s gone).
You’re constantly working, but still lying awake at night wondering, “Am I actually getting ahead?”
You’ve outgrown one on one services, but scaling feels like it means more hours, more pressure, more risk.
You know you’re brilliant but your message feels like it’s getting lost in the noise.
Sales feel clunky or like a second job, and even when clients come in, it’s still a grind.
You’re juggling everything (motherhood, business, life) but something’s always slipping through the cracks. And worst of all? You feel like you are.
You’re not broken. You’re just done surviving on a business model that relies solely on you.
There’s a smarter, more secure way and it starts with a strategy built for the freedom you actually want. And I’m here to help you achieve real freedom.
SO I CREATED WHAT I COULDN'T FIND...
The Real Freedom Method™
This is the system that took my business from $30K months to $500K per year in cash revenue, without burning out, overbooking, or selling my soul on the internet.
With this framework, I stopped hoarding money out of fear. I started building assets, not just income. And I finally understood how to make my money work harder than I do.
Now, I teach high-earning women to do the same. Because I know what it’s like to juggle it all... the kids, the clients, the calendar.
I know what it’s like to look successful but still feel uncertain. And I know how powerful it is to finally feel safe with your money even when life is life-ing.
Here’s what you might feel right now:
You’re bringing in decent income, but it’s inconsistent (like the minute it hits your account, it’s gone).
You’re constantly working, but still lying awake at night wondering, “Am I actually getting ahead?”
You’ve outgrown one on one services, but scaling feels like it means more hours, more pressure, more risk.
You know you’re brilliant but your message feels like it’s getting lost in the noise.
Sales feel clunky or like a second job, and even when clients come in, it’s still a grind.
You’re juggling everything (motherhood, business, life) but something’s always slipping through the cracks. And worst of all? You feel like you are.
You’re not broken. You’re just done surviving on a business model that relies solely on you.
There’s a smarter, more secure way and it starts with a strategy built for the freedom you actually want. And I’m here to help you achieve real freedom.
HERE’S WHY I AM NOT YOUR EVERY OTHER BUSINESS COACH
I’m not just another business coach. I’m your Wealth Strategist with receipts.
That means I don’t just teach theory, I live it. I know exactly what it takes to create a business that generates consistent, sustainable revenue and builds lasting wealth to give you more choices, options and freedom (even if that feels the furthest from your reality right now).
There are not many (if any) business or life coaches that will bring financial planning into the mix. That means I don’t just help you get more clients... I help you how to keep more of what you earn, build true wealth, and design a business that gives you freedom, not just more to manage.
I help you create a clear profit strategy, make high-integrity sales, and design your path to long-term financial power.
HERE’S WHY I AM NOT YOUR EVERY OTHER BUSINESS COACH
I’m not just another business coach. I’m your Wealth Strategist with receipts.
That means I don’t just teach theory, I live it. I know exactly what it takes to create a business that generates consistent, sustainable revenue and builds lasting wealth to give you more choices, options and freedom (even if that feels the furthest from your reality right now).
There are not many (if any) business or life coaches that will bring financial planning into the mix. That means I don’t just help you get more clients... I help you how to keep more of what you earn, build true wealth, and design a business that gives you freedom, not just more to manage.
I help you create a clear profit strategy, make high-integrity sales, and design your path to long-term financial power.
MY MISSION
is to help 1,000 female coaches, turn their genius into wildly successful businesses
My life's work is to share my expertise - both in corporate and in starting my own wildly successful business - with women like you, who want more out of life.
You want to experience more travelling, longer hikes, new adventures and more time seeing your children grow. This is what I call your richest life, and this is the basis of my signature framework called The Rich Genius Modelᵀᴹ.
This model encompasses the offers, messaging and sales training to scale to 6 figures (and beyond) without having to sell your soul.
How? Because the foundation is always to amplify YOUR zone of genius over and above anything else (i.e. coaching!)
This works even when you have a tiny audience!
It's the same model that I use in my business today, which now makes over half a million dollars cash each year.
And I am on a mission to help 1,000 female coaches do the same!
"LIFE'S TOO SHORT TO SETTLE FOR WHAT YOU HAVE. BE THE ARCHITECT OF YOUR LIFE, GET WHAT YOU REALLY WANT AND CREATE THE PATHWAY FOR YOUR CHILDREN TO DO THE SAME."
- Elise Aricheta
Get to know me...
My core values
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I believe that everyone deserves to have it all!
Inside my coaching, we build your business like a real CEO, not just another content creator.
This isn’t copy-paste coaching. We co-create a scalable, profitable business model rooted in your numbers, your life, and The Real Freedom Method™ so you’re no longer guessing what’s working.
Here’s how we do it:
PROFIT
Make your money work for you
No more money in, money out with nothing left over. We clarify your cashflow, clean up your numbers, and build a profit plan that funds your future, not just your next expense.
SALES
Bring in more money, without burning out
You don’t need pushy sales scripts or bro tactics. I help you build a high-converting sales system that respects your energy, values, and time and brings in aligned, ready-to-pay clients consistently.
WEALTH
Build freedom beyond your business
We move beyond “more clients” and into real wealth creation. Your profits get a job, your assets start paying you, and your business becomes your launchpad (not a life sentence).
It’s the exact approach I used to scale my own financial planning business to $500K+ cash per year.
Because your business should build wealth, not just more work.
I believe that everyone deserves to have it all!
Inside my coaching, we build your business like a real CEO, not just another content creator.
This isn’t copy-paste coaching. We co-create a scalable, profitable business model rooted in your numbers, your life, and The Real Freedom Method™ so you’re no longer guessing what’s working.
Here’s how we do it:
PROFIT
Make your money work for you
No more money in, money out with nothing left over. We clarify your cashflow, clean up your numbers, and build a profit plan that funds your future, not just your next expense.
SALES
Bring in more money, without burning out
You don’t need pushy sales scripts or bro tactics. I help you build a high-converting sales system that respects your energy, values, and time and brings in aligned, ready-to-pay clients consistently.
WEALTH
Build freedom beyond your business
We move beyond “more clients” and into real wealth creation. Your profits get a job, your assets start paying you, and your business becomes your launchpad (not a life sentence).
It’s the exact approach I used to scale my own financial planning business to $500K+ cash per year.
Because your business should build wealth, not just more work.
THIS IS YOUR INVITATION
You didn’t start your business to stay stuck in survival mode and you know this is so much more than a hobby
You started it because you wanted more. More choice. More time. More pease. And real wealth that takes care of you long after your next sale. So let’s get you there. Click below for your PATH TO WEALTH™ AUDIT if you’re ready to break free, scale up, and finally build a coaching business that builds long term wealth.
THIS IS YOUR INVITATION
You didn’t start your business to stay stuck in survival mode and you know this is so much more than a hobby
You started it because you wanted more. More choice. More time. More pease. And real wealth that takes care of you long after your next sale. So let’s get you there. Click below for your PATH TO WEALTH™ AUDIT if you’re ready to break free, scale up, and finally build a coaching business that builds long term wealth.
I believe that everyone deserves to have it all!
And I am committed to helping 1,000 female coaches achieve the life and business they've always wanted.
Connect with me on socials!
Follow me on Instagram @elisearicheta
