rich genius activator
Hey there, I'm Elise.
CEO, WIFE, MOTHER OF 3, EX-CORPORATE DROPOUT AND LOVER OF ALL THINGS ADVENTURE, FOOD & GOOD WINE
rich genius activator
Hey there, I'm Elise.
CEO, WIFE, MOTHER OF 3, EX-CORPORATE DROPOUT AND LOVER OF ALL THINGS ADVENTURE, FOOD & GOOD WINE
rich genius activator
Hey there, I'm Elise.
CEO, WIFE, MOTHER OF 3, EX-CORPORATE DROPOUT AND LOVER OF ALL THINGS ADVENTURE, FOOD & GOOD WINE
"...deep down I knew I was meant for more. I didn’t want to spend the next 30-40 years doing the same damn thing..."
My story is perhaps a little like yours?
A CORPORATE ROLE THAT DEMANDED A LOT OF TIME AWAY FROM MY FAMILY, LEAVING ME BURNT OUT...
the moment everything changed
There I was at a crossroads, burnt out from my 20 year career in financial planning and questioning whether I could truly build something of my own. My dad was the first hardest working man I knew and so I went to him for advice. When he was on his deathbed, I asked him, “Did you live a happy life?” His answer? A simple, heartbreaking "No." My dad spent his entire adult life working two jobs, providing for our family, yet he never got to live the dreams he wanted. It was at that moment that I realised... Life is too short to keep climbing a ladder that doesn’t bring you joy.
I was making someone else rich, trading my time for money, and missing out on my family. I couldn’t do it anymore. Maybe you’re here now?
I wanted so badly to leave my job but I found myself lying awake at night worrying, “What if this doesn’t work? What if I waste all our savings? How will I get clients? What if it becomes an expensive hobby?” Even with a masters, a CFP (which is the highest designation in financial planning) and a degree, I still had these thoughts.
But deep down I knew I was meant for more. I didn’t want to spend the next 30-40 years doing the same damn thing.
"...deep down I knew I was meant for more. I didn’t want to spend the next 30-40 years doing the same damn thing..."
My story is perhaps a little like yours?
A CORPORATE ROLE THAT DEMANDED A LOT OF TIME AWAY FROM MY FAMILY, LEAVING ME BURNT OUT...
the moment everything changed
There I was at a crossroads, burnt out from my 20 year career in financial planning and questioning whether I could truly build something of my own. My dad was the first hardest working man I knew and so I went to him for advice. When he was on his deathbed, I asked him, “Did you live a happy life?” His answer? A simple, heartbreaking "No." My dad spent his entire adult life working two jobs, providing for our family, yet he never got to live the dreams he wanted. It was at that moment that I realised... Life is too short to keep climbing a ladder that doesn’t bring you joy.
I was making someone else rich, trading my time for money, and missing out on my family. I couldn’t do it anymore. Maybe you’re here now?
I wanted so badly to leave my job but I found myself lying awake at night worrying, “What if this doesn’t work? What if I waste all our savings? How will I get clients? What if it becomes an expensive hobby?” Even with a masters, a CFP (which is the highest designation in financial planning) and a degree, I still had these thoughts.
But deep down I knew I was meant for more. I didn’t want to spend the next 30-40 years doing the same damn thing.
"I decided to set fire to the corporate ladder that I had been climbing all of my adult life... and I started my own business."
My story is perhaps a little like yours?
A CORPORATE ROLE THAT DEMANDED A LOT OF TIME AWAY FROM MY FAMILY, LEAVING ME BURNT OUT...
and wanting more out of life
I spent two decades climbing the corporate ladder, sacrificing time with my family. In 2020, I:
Worked 50+ hours per week.
Spent the weekend with my husband and daughter.
Earned a high 6 figure salary that was capped.
Was eligible for 'bonuses' but they were reliant on the company's profit pool and shared between colleagues.
Had 4 weeks annual leave and I needed to submit a request and get it approved in order to use any of it.
I was miserable. I was burnt out and my soul was destroyed.
I wanted more for me and my family!
And so I decided to set fire to the corporate ladder that I had been climbing all of my adult life... and I started my own business.
SO I WALKED AWAY
from a high-paying, ‘secure’ career and built my own financial planning business from scratch. No trust fund. No safety net. Just my expertise, my ambition, and my unshakable belief that I was meant for more.
The freedom I gained from running my own business changed everything.
I was no longer bound by corporate policies, capped salaries, or someone else’s definition of success. I built a business that allowed me to create financial security on my terms while having time to be present for my growing family. That business went from $0 to $500K CASH per year in only 4 years and it operates today without me.
And that’s when I knew… I wanted to help other women do the same. Because the truth is, as women, we’re juggling SO much more than just business… life happens!
And if you don’t have support in navigating that, it’s even more difficult to build the business that gives you the life you’ve dreamed of for you and your family. So, I took up life coaching and I am on my way to becoming certified by the International Coaching Federation, which is the gold standard in coaching worldwide.
Now, I combine high-level business strategy, marketing, and sales expertise with deep, transformational life coaching to help female coaches create thriving businesses so that you never have to worry about going back to corporate ever again.
SO I WALKED AWAY
from a high-paying, ‘secure’ career and built my own financial planning business from scratch. No trust fund. No safety net. Just my expertise, my ambition, and my unshakable belief that I was meant for more.
The freedom I gained from running my own business changed everything.
I was no longer bound by corporate policies, capped salaries, or someone else’s definition of success. I built a business that allowed me to create financial security on my terms while having time to be present for my growing family. That business went from $0 to $500K CASH per year in only 4 years and it operates today without me.
And that’s when I knew… I wanted to help other women do the same. Because the truth is, as women, we’re juggling SO much more than just business… life happens!
And if you don’t have support in navigating that, it’s even more difficult to build the business that gives you the life you’ve dreamed of for you and your family. So, I took up life coaching and I am on my way to becoming certified by the International Coaching Federation, which is the gold standard in coaching worldwide.
Now, I combine high-level business strategy, marketing, and sales expertise with deep, transformational life coaching to help female coaches create thriving businesses so that you never have to worry about going back to corporate ever again.
FAST FORWARD
to today and I still pinch myself with how far I have come.
I used my genius in business, marketing and sales to create my own business. Today my business not only replaces my corporate income, I earn 5 times more than I ever did in corporate! My business generates half a million dollars cash each year. Today I:
Work 2 - 3 days per week.
Spend the weekend and Fridays (PLUS most Mondays) with my now family of 5.
Earn 5 times more than my corporate salary, which is now uncapped.
Decide what me and my team's 'bonus' is.
Have time off work whenever the hell I please.
And now? I want to help female coaches like you do the same! So that you too can experience TIME and MONEY freedom with your young family, whilst still having a career that lights you up and brings you joy (Yes! You
can have it all and it's about time we normalise this).
LET'S BE REAL
You didn’t start your coaching business to feel overworked, stuck at inconsistent income levels, and questioning whether this whole thing is even worth it, or if it’s just an expensive hobby where you will end up having to go back to corporate.
Here’s what you might feel right now:
You’re grinding endlessly, but your income is unpredictable and stuck at the same level month after month.
You don’t know how to scale beyond one-on-one services without working even more hours.
You feel invisible online, struggling to market your genius in a way that attracts high-caliber clients that pay.
Sales? They feel awkward, forced, or just plain not working for you.
You’re constantly pulled in a million directions, balancing business, family, and life but something is always being sacrificed.
You’re doing all the things, but nothing seems to click. I see you. I was you. And I’ve built a rock solid financial planning business from $0 to $500K CASH per year, and it runs profitably without me. And I’m here to help you do the same on YOUR terms.
LET'S BE REAL
You didn’t start your coaching business to feel overworked, stuck at inconsistent income levels, and questioning whether this whole thing is even worth it, or if it’s just an expensive hobby where you will end up having to go back to corporate.
Here’s what you might feel right now:
You’re grinding endlessly, but your income is unpredictable and stuck at the same level month after month.
You don’t know how to scale beyond one-on-one services without working even more hours.
You feel invisible online, struggling to market your genius in a way that attracts high-caliber clients that pay.
Sales? They feel awkward, forced, or just plain not working for you.
You’re constantly pulled in a million directions, balancing business, family, and life but something is always being sacrificed.
You’re doing all the things, but nothing seems to click. I see you. I was you. And I’ve built a rock solid financial planning business from $0 to $500K CASH per year, and it runs profitably without me. And I’m here to help you do the same on YOUR terms.
HERE’S WHY I AM NOT YOUR EVERY OTHER BUSINESS COACH
I’m not another online coach selling fluff filled strategies that don’t translate to real business growth.
That means I don’t just teach theory, I f*cking live it. I know exactly what it takes to create a business that generates consistent, sustainable revenue while giving you the freedom to live your richest life (even if that feels the furthest from your reality right now).
There are not many (if any) business or life coaches that will bring financial planning into the mix. That means I don’t just teach you money mindset, I teach you how to make money, on your terms. I teach you how to build a thriving business that aligns with your values, expertise, and long-term financial security. In my world, it’s never a question of this or that, it’s… “I’ll take both please!”
HERE’S WHY I AM NOT YOUR EVERY OTHER BUSINESS COACH
I’m not another online coach selling fluff filled strategies that don’t translate to real business growth.
That means I don’t just teach theory, I f*cking live it. I know exactly what it takes to create a business that generates consistent, sustainable revenue while giving you the freedom to live your richest life (even if that feels the furthest from your reality right now).
There are not many (if any) business or life coaches that will bring financial planning into the mix. That means I don’t just teach you money mindset, I teach you how to make money, on your terms. I teach you how to build a thriving business that aligns with your values, expertise, and long-term financial security. In my world, it’s never a question of this or that, it’s… “I’ll take both please!”
MY MISSION
is to help 1,000 female coaches, turn their genius into wildly successful businesses
My life's work is to share my expertise - both in corporate and in starting my own wildly successful business - with women like you, who want more out of life.
You want to experience more travelling, longer hikes, new adventures and more time seeing your children grow. This is what I call your richest life, and this is the basis of my signature framework called The Rich Genius Modelᵀᴹ.
This model encompasses the offers, messaging and sales training to scale to 6 figures (and beyond) without having to sell your soul.
How? Because the foundation is always to amplify YOUR zone of genius over and above anything else (i.e. coaching!)
This works even when you have a tiny audience!
It's the same model that I use in my business today, which now makes over half a million dollars cash each year.
And I am on a mission to help 1,000 female coaches do the same!
"LIFE'S TOO SHORT TO SETTLE FOR WHAT YOU HAVE. BE THE ARCHITECT OF YOUR LIFE, GET WHAT YOU REALLY WANT AND CREATE THE PATHWAY FOR YOUR CHILDREN TO DO THE SAME."
- Elise Aricheta
Get to know me...
My core values
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I believe that everyone deserves to have it all!
Inside my coaching, I pull back the curtain and we co-create. We don't do cookie-cutter formulas. We take your genius and turn it into a highly profitable, scalable business without the burnout, gimmicks, or hustle culture BS.
What we focus on:
Offers That Practically Sell Themselves
No more struggling to convince people. We refine your services so they become an obvious “hell yes” for the right clients.
Messaging That Positions You as the Authority
We craft a magnetic brand message that attracts premium clients (even if your audience is tiny).
Sales That Feel Natural, Not Sleazy
No more begging for clients. I teach you a seamless, heart-led sales process that converts at the highest level.
And the best part?
This works even if you have a small audience. I used the same methodology to scale my financial planning business to half a million dollars CASH per year — without a social media presence, without paid ads, and without spending 10 hours a day online.
I believe that everyone deserves to have it all!
Inside my coaching, I pull back the curtain and we co-create. We don't do cookie-cutter formulas. We take your genius and turn it into a highly profitable, scalable business without the burnout, gimmicks, or hustle culture BS.
What we focus on:
Offers That Practically Sell Themselves
No more struggling to convince people. We refine your services so they become an obvious “hell yes” for the right clients.
Messaging That Positions You as the Authority
We craft a magnetic brand message that attracts premium clients (even if your audience is tiny).
Sales That Feel Natural, Not Sleazy
No more begging for clients. I teach you a seamless, heart-led sales process that converts at the highest level.
And the best part? This works even if you have a small audience. I used the same methodology to scale my financial planning business to half a million dollars CASH per year — without a social media presence, without paid ads, and without spending 10 hours a day online.
THIS IS YOUR INVITATION
You didn’t start your business to stay stuck in survival mode and you know this is so much more than a hobby
You started it because you wanted more. More time. More freedom. More impact. More wealth. Without compromising your values or lifestyle. So let’s make sh*t happen. Click below for your DEEP DIVE if you’re ready to break free, scale up, and finally build a coaching business that works for YOU.
THIS IS YOUR INVITATION
You didn’t start your business to stay stuck in survival mode and you know this is so much more than a hobby
You started it because you wanted more. More time. More freedom. More impact. More wealth. Without compromising your values or lifestyle. So let’s make sh*t happen. Click below for your DEEP DIVE if you’re ready to break free, scale up, and finally build a coaching business that works for YOU.
I believe that everyone deserves to have it all!
And I am committed to helping 1,000 female coaches achieve the life and business they've always wanted.
